![]() ![]() I’m just about halfway through the book, but I’m already working on crafting my core message (in a way that makes me feel grounded, rather than flaky) and revamping my marketing message in a non-icky manner. So, when Jenn asked me if I would be interested in her newest book, Building Your Business the Right-Brain Way*, I jumped at the chance. My own right brain business plan is made mostly of photos and drawings (with a couple of Excel spreadsheets), and it lives on cork boards that line my office’s walls. I wanted to create a living document, something that was meaningful, that I would revisit regularly. I’d owned another business in the past, and had taken an intensive business planning class, but I didn’t want to go that route again. A few years ago, when I decided to make a business out of my screenprinting hobby, I bought a copy of Jennifer Lee’s book The Right-Brain Business Plan. ![]()
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